Diablo 3: The end of the Auction House

By | March 17th, 2014 | Categories: Others

This week marks another exciting chapter in the Diablo franchise with the launch of Diablo 3: Reaper of Souls!

Change is in the air with the closure of the Auction House. Here we look at the franchise: how it has evolved and what we can expect for the much anticipated launch. 

Auction House

It’s fair to say that Diablo 3 ruffled a few feathers when it introduced the Auction House back in May 2012. It was loved and loathed in equal measure. Opportunists wanting to quickly and safely get items loved it. Traditionalists who felt the auction house ruined the core aim of the game hated it. Debate raged…and still does about the positive and negative impact on the game and it’s economy. 

Auction Houses in Diablo 3 will close on March 18th.

[ezcol_2third]Developer Blizzard acknowledged it was helping gamers to “short-circuit [the] core reward loop” of Diablo 3 and so the decision to close the auction houses on the 18th March is not that surprising. 

Players spent more time in the auction house and less time actually playing. If players want to grind they will, if they want to go to third party trading platforms to speed things along then fine. For many, the auction house exposed the fact that it was pretty hard to get items and D3 gold. Making gold more valuable makes sense; making it impossible to get ruins the game and served as the starting point for the mess and noise that the D3 Auction House became. [/ezcol_2third]


Rumours of an in-game Trade Window for Reaper of Souls persist as does the view shared by many veterans of the franchise that forum based trading, as well as third-party websites, such as PlayerAuctions for D3 gold trading will become increasingly popular. 

It’s in the game!

The Diablo series have always been about dark dungeons and killing monsters and demons to collect loot and gold.

an important lesson in the management of digital assets.

Reaper of Souls expansion pack’s has a focus on the Loot – fewer items, but more of them legendary and epic, and the only way to get your hands on them is through some good old-fashioned hacking and slashing.

Combine this with Blizzard’s commitment to both  ‘always online’ and multi-player features then it is clear that Diablo III: Reaper of Souls looks set to go back to basics; Blizzard has never been afraid to change things up. However you viewed the AH, as of the 18th March 2014 they will be no more; just another part of the game’s evolution and an important lesson in the management of digital assets.


  • 1996 – Dibalo (Video Game)
  • 1997 – Diablo: Hellfire
  • 2000 – Diablo 2
  • 2001 – Diablo 2: Lord of Destruction
  • 2012 -Diablo 3
  • 2014 – Diablo 3: Reaper of Souls

The franchise:

The Diablo franchise is set in the Sanctuary, a fantasy world burdened by  weary conflict between rival realms High Heavens and Burning Hells. Ambition and greed fuels the many, hope and defiance fuels the few. Monks and witch doctors and mortals battle the Lord of Destruction and his minions to bring peace to Sanctuary. Souls will be lost and resurrected, quests launched and stashes lost.

The franchise offers the usual PVP combat modes  such as PVP , Single player Mode and Co-operative mode.

Stories, characters and locations have been intertwined throughout the franchise providing a familiar feel and sense of continuity – which given the amount of hours we have put into Diablo down the years is a nice payback .

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