The Rise of the Social Gamer
We stumbled upon an awesome infographic, created by Go-gulf.com, that highlights the developing role that social gaming is now playing in our lives, and how the platforms and development continue to grow at exponential rates.
Cymri Chang highlights the numbers surrounding this research, exploring both the monetary position and the bright future in store for the social gaming industry.
We have touched upon the topic of Social Gamer in the past. The increased popularity of social gaming in the gaming industry has been astounding. US gaming is a billion dollar industry alone. Although most social games are free to play, many developers see the monetization of their game either through advertisements, or directly with consumers. With in-game purchases as the key to success.
But who exactly is playing all of these games? Studies show that the majority of players on these games are women. Outplaying the men by almost 10%. And the age groups of the majority of players are not kids- they’re adults, 46+. Followed closely by the 19-25 demographic, most playing on social platforms or online sites.
What draws this demographic to playing online social games is up for debate. The generation that grew up on the big name game consoles such as Nintendo and Sony, have seen the industry develop from the start. They have watched the internet being born, and how it has not only developed but flourished.
This has helped to ensure that from here on in we are all familiar with the concept and the product, whether we know it or not. This coupled with financial stability and increased spending ability makes gamers a developer’s dream. These gamers now have baby gamers, and much like how our parents raised us on the pastimes they enjoyed as a child, our generation is doing much of the same.
They have watched the internet being born, and how it has not only developed but flourished.
The social aspect of gaming-being able to connect with family and friends, playing multi-player games with families in different cities. Friends in different countries allowing gamers to escape from reality yet share with others in real time, has contributed to the spectacular growth of the genre.
Many people would ask, how is the industry able to grow when in-app purchases range in price from pennies to only a couple of bucks, and many mobile apps are only $0.99? Advertising only makes up a fraction of the revenue. The real income stream is found in in-game purchases: Gold, Jewels, extra lives, tools, and skills; anything to keep the game going and prolonging game time.
The result is a perfect blend: irresistible and addictive to players whilst extremely lucrative for developers. With Virtual Goods holding onto a 59.9% share of all Social Gaming revenue, it is easy to see how each little gem in Candy Crush starts holding its own weight in real gold.
Social Gaming Industry Statistics and Trends: Go-Gulf.com
Infographic by- GO-Gulf.com