YouTube New Logo and Look: Does it Affect Streamers Bottom Line?
Late last month, YouTube launched its new look, debuting a YouTube New Logo for the first time in 12 years and revamping its users experience for mobile and desktop users. What does it mean for video game streamers, and how could these changes affect their prospects for monetization?
Although it may take a while for some people to get used to YouTube’s new look, the main takeaway from the redesign is that the Google-owned video service has streamlined the user experience, reducing the fluff in the spirit of today’s minimalist ethos, and in the spirit of the parent company’s “Material Design” paradigm. If you come to think of it, lots of the changes are quite subtle, such as the new logo, which splits up the word “YouTube” from the company’s Play icon. According to the Independent, this was done because of how YouTube’s Play icon is so ever-present these days that it doesn’t need to be joined by the company name.
The change may be small, but YouTube explained that the main objective of the tweak is to create “a more flexible design that works better across a variety of devices, even on the tiniest screens.” The most drastic changes are on the mobile app. YouTube’s new look has seen the company clean up the mobile UX, moving the navigation buttons to the bottom of the screen, and allowing people to find them faster. The new UX also enables users to change the speed of playback like they could on desktop, and view suggested videos even while watching a clip in full-screen mode.
As an additional bonus, mobile users can swipe right to skip videos, but that, for the meantime, is the only gesture-based addition at the moment. YouTube is reportedly considering other new gestures to debut in future updates, so that should be something to watch out for in the coming weeks or months.
YouTube’s new look for desktop users, on the other hand, also cleans up the UX, adding more white motifs in lieu of the red ones. Users can also switch to the new Dark theme, which is a black-and-red UX that is designed to reduce eyestrain for viewers. All you need to do is to click on your account symbol, choose Dark Theme, and turn “Activate Dark Theme” on. Yes, it’s as simple as that.
What this Means for Video Game Streamers
It’s one thing to talk about the interface changes themselves, but at the end of the day, the more interesting questions revolve around the ramifications of the new UX when it comes to video game streamers. Specifically, how will these changes affect monetization and advertising for streamers?
If you’ve been paying close attention to how people have reacted to the changes, you would have noticed that people generally aren’t fans of YouTube’s decision to introduce a new look. Why? Wll, because they feel YouTube hasn’t been doing anything about their concerns with automated systems compromising the potential of their videos to earn money through advertising. Mileage tends to vary when talking about the UX redesigns, but the main complaint remains the same: why are videos still getting demonetized on a regular basis, with no good reason behind it?
The way we see it, YouTube’s new look won’t have much of an impact on the monetization of streaming videos, if any at all. The changes are mostly aesthetic in nature, and while there are some functional improvements that mobile and desktop users can benefit from, video game streamers still have to deal with the same red tape when appealing demonetized videos. The criteria for videos being “advertiser-friendly” are still vague in most cases. With those things remaining the way they were prior to the update, content creators will still have to grin and bear it for the meantime.